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When we talk about advertising, we generally refer to commercial advertising or paid advertising done through traditional channels such as newspapers, magazines, radio and TV. The other advertising medium that has taken the world by storm is the Internet. Advertising, as the term is used today, is then broadly classified under two sections, Traditional advertising and online advertising. Before discussing how to devise an effective advertising strategy, we first need to understand the [ Read More ]

Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face to remind them? In other words are you trying to rely completely on direct response to your ads, or are you creating a broad and lasting awareness in the minds of your target audience? Without a strong attempt to brand yourself you will need to constantly advertise. By branding, I’m referring to [ Read More ]

Three Key Ingredients in Branding Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience [ Read More ]

Five Benefits of Personal Branding Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits of creating a strong personal brand: *One of the greatest benefits to you of having a strong brand is that it creates a sense of individuality and [ Read More ]