What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning.. A brand consists of eight basic building blocks: - The Name - The Logo (brand icon) - The Brand’s Colors - The Slogan and Brand Messaging - The Sound of the Brand - The Overall Look and Feel = The Brand’s Position - [ Read More ]
Ten Branding Musts Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are – it’s what people say about your company behind your back. A branding strategy is the beginning of all customer contact behavior. When [ Read More ]
Your Ultimate Ambassadors Brand Identity is a promise. Whether that promise involves product quality, service, price or a million other things variables. A strong brand identity can place a business above its competition all by itself. But having a brand that’s strong takes time, money and effort to grow. It’s not as easy as just creating a logo or writing a tagline. Brand identity is the reason you give your customer to pick you instead of your competition. Successful re-branding [ Read More ]
What’s in it For the Customer? Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren’t concerned about the logical points of the purchase. If they were, the vast majority of us would be driving small, fuel-efficient cars with one-speaker radios. Think of your brand as a promise … a promise you make to your clients, prospects, employees, [ Read More ]
Three Key Ingredients in Branding Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience [ Read More ]
Remember the importance of branding. If you haven’t already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet seen. Instead of doing what has already been done, go the opposite direction and be creative. Don’t forget the legal dangers of copyright infringement related [ Read More ]
Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that’s not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their life? By answering these direct questions you will begin to win over your key customer. The closer the focus the more connected the buyer will feel with your brand. You want them to think that you [ Read More ]
Internal Branding A brand is recognition of a company and its products. It can be in the form of logo, symbol, color or just a name. This recognition helps differentiate a company among its competitors. Creation of a brand is not just creating a logo or byline statement or a symbol. It is the creation of an experience that will make the customer want more and more of your. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal [ Read More ]
Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you [ Read More ]
. Have You Been Branded? The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with their eyes. A UCLA study proves that 85% of all decisions are made with our eyes. That’s right: the visual you have has the [ Read More ]
