Making Money From Advertising On Your Web Page: How Does It Work Exactly?
Nov.20, 2009 in
Advertising
When you own a website , how does the whole advertising thing work? For example, if i started a website that eventualy got tens of millions of hits a month, how would i get companies to advertise on my site? Would i approach them ? Would they approach me? Would they supply me the advertising banners? What sort of money is offered for advertising space?
Basically: How does it all work ?
If anyone could give me some feedback on it , i’d be most appreciative.
Thanks !
November 20th, 2009 at 4:42 am
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November 20th, 2009 at 2:37 am
There are several ways you can earn money from advertising:
1. Join an advertising network. Advertising networks are organizations that aggregate Web sites that offer advertising space, and sell banner ads (and other advertising options) across them. Traffic requirement is often a minimum of 5,000 monthly impressions, although many do not accept sites hosted by free page services.
Burst Media http://www.burstmedia.com
Fastclick (ValueClick). http://www.fastclick.com
Advertising.com. http://www.advertising.com
Tribal Fusion http://www.tribalfusion.com
2. Participate in contextual advertising networks. Contextual advertising are text ads delivered based on the content of the web page using an automated system.
Google Adsense https://www.google.com/adsense/
Yahoo! Publishing Network (currently in beta and available to US publishers only) http://publisher.yahoo.com/
Intellixt http://vibrantmedia.com/site/web_01a5.ht…
Quigo Adsonar http://www.quigo.com/adsonarexchange.htm
IndustryBrains http://www.industrybrains.com
Commission Junction Evolution http://www.cj.com
Kanoodle Brightads http://www.kanoodle.com/about/brightads.…
Clicksor http://www.clicksor.com/affiliate_progra…
Contextweb http://www.contextweb.com/
Bidclix http://www.bidclix.com/
Bidvertiser http://www.bidvertiser.com/
3. Sell advertising for your site directly. This is admittedly a more difficult route for a small business site wanting to earn advertising revenues. But hey, as they say: “no pain, no gain!”
4. Affiliate Programs – you sell other people’s products that your audience may be interested in; and you get a certain commission after the desired action was done (whether a sale, a lead, subscription to email newsletter, or however this is defined)
Commission Junction http://www.cj.com
Linkshare http://www.linkshare.com
November 20th, 2009 at 3:01 am
i wish i’d know too. sorry, i will keep a look out on here.
November 20th, 2009 at 3:16 am
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November 20th, 2009 at 3:31 am
Affiliate marketing. You apply to the merchant and get approved. The merchant provides you with links to add to your site – text, banners, search boxes and now video ads. Some (indies) manage their own program or you can find them at affiliate networks like cj.com, performics.com, sharasale.com, linkshare.com. The links are coded with your tracking ID so that you get commissions for purchases made by referred customers.
The best place to learn about affiliate marketing is abestweb.com which is a huge forum for affiliate marketers and merchants.
I’ve been doing it part time since ‘99 and have made thousands/month with about 500 merchants with an online shopping mall site. It takes time, patience and persistance but it’s so rewarding to go to the mailbox to see how many paychecks are waiting for me.
November 20th, 2009 at 3:52 am
Here is my website, Sign up free for more info and talk directly to live sales specialist that would answer all your questions on advertising on targeted leads as well as get full training on this aspect in online marketing. Once you sign up, you will get a email, scroll all the way down and download live support & talk to them in real time, from there you will get all your answers free, and I mean 100% free.
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November 20th, 2009 at 4:46 am
You can start out with the most passive approach, Google Ads. As your traffic grows, you could join an ad network (which aggregates the audience of several sites and feeds the ads to them centrally and are all the rage now) or employ a sales rep to do much the same thing. Double Click is an example of an ad network. In this model, the network handles the sales and ad serving. If you do have tens of millions of page views a month you should be employing your own sales staff to sell your advertising inventory and maximize its monetary value. You can outsource the implementation, management and monitoring of the campaigns or do it yourself. Remember that once you are operating a full-blown ad supported site, your advertisers will expect the delivery and reporting to show them that their ad dollars are being well spent as well as geo- and demographic targeting abilities. You can charge more the better you can target you audience to the one the advertiser wants to reach. And not all audiences have equal value. Specialist sites can get up to $100 for every 1,000 page views (‘$100 CPM”). Most CPMs are in single figures, however. One other thing to consider: are you offering direct response advertising or brand advertising; i.e. will you be paid for having the ad clicked on, or just seen.
November 20th, 2009 at 5:37 am
Unfortunately banner sales aren’t as effective as they once were. They way I make my living on the web is using a squeeze page. Think about it… do you think you’d make more money off of banner commissions or by using an autoresponder that captures every visitors email address, whether they buy something or not. This way you have them for future promotions. Then if you don’t have a product you get involved in affiliate marketing. That’s where people are basically paying you commissions to make sales for them! If you’d like a link to an autoresponder, here you go:http://www.themyspaceace.com/theo/recomm…
If you’d like some inexpensive products to promote try the following:http://www.themyspaceace.comhttp://www.themyspaceace.com/theo/recomm…
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November 20th, 2009 at 5:39 am
Thats called pay-per-click marketing(PPC). If your site was to get tens of millions of hits per month,trust me that would not go unoticed. People would contact you becase companies are always trying to bring more traffic to their website. Now, the best thing i say for you to do would be to make your site a pay-per-click site where as when somebody clicks on your site, you get paid for it everytime. If you want to find out to get started in that just google it. I have a website that im in the process of getting setup that i start it 2 weeks ago. Its still in the process of getting setup. The investment was $199. That site is called http://www.igomogul.com if you want to know more. But im sure there are cheaper ways to go. hope i helped!